Course in Digital Marketing Science
Western Washington University Online Extended Education
Key Information
Campus location
Bellingham, USA
Languages
English
Study format
On-Campus
Duration
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Pace
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Tuition fees
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Application deadline
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Earliest start date
Sep 2023
Scholarships
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Introduction
Our highly rated Digital Marketing Science course combines online learning with weekly live, group sessions.
Marketing in the Digital Age
This module will ground you in the core concepts you will need to be a successful digital marketer.
Mapping Strategy to Tactics
Research competitors, investigate concepts like brand, persona, and journey, then define the messaging and content that best connects with your target audience.
Mastering Digital Marketing Channels
You will learn marketing analytics, search engine optimization, paid search, paid social, multichannel campaigns and more.
Using Marketing Technology
Understand the martech stack, gain in-demand technical certifications, and learn how to manage complex multichannel campaigns that influence the customer experience.
The Results
You’ll walk away with industry-recognized certifications and a Strategic Digital Marketing Playbook that showcases your robust digital marketing skills to current and future employers.