Post-Graduation in Digital Marketing

Marketing in the 21st century is changing in all its aspects, due to the emergence of the digital environment, which is changing everything from consumer behavior to the means available to reach the market.

The impact of the Digital Economy is most evident in the Marketing Mix, which is why it is urgent to prepare human resources in the Marketing area with new digital skills that will be essential.

Thus, the Postgraduate Course in Digital Marketing, made up of a group of specialists who are in the market every day, aims to train professionals with a digital vision and credibility to lead the digital transformation of the organizations in which they are integrated, helping the Portuguese business fabric to win in the new digital economy.

Since 2010, this program has trained more than 2,700 professionals in 90 editions, being recognized by the market as the undisputed leader in the training of professionals in Digital Marketing. This leadership position is based on three pillars:

• Teaching team of specialist professionals from Portugal and Brazil in each of the areas taught;
• Content that is constantly updated, adapting to a continually evolving market;
• Creation of a learning and sharing environment that goes far beyond the duration of the Postgraduate Degree.

Why the Postgraduate Degree in Digital Marketing?

Digital vision and credibility to lead the digital transformation of organizations

Go beyond knowing how to do it – this program aims to train professionals with a digital vision and credibility to lead the digital transformation of the organizations in which they are integrated, helping the Portuguese business fabric to win in the new digital economy.

Relevant, credible and updated content

Promote skills to all professionals in the areas of Marketing and Communication, contributing decisively to their present and future employability, as Digital Marketing is a growing area.

360º Vision of Digital Marketing

Gain momentum in Digital Marketing with a 360-degree view of the available media, opportunities, and challenges that organizations and practitioners face.

Excellent teaching staff

Program designed and taught by recognized professionals in the different aspects of Digital Marketing and with an easy-to-verify digital footprint, allowing for continuous updating of content.

Certification

IPAM 's Executive Training programs are certified by the Portuguese Association of Marketing Professionals [APPM].