Advanced Diploma in Business Administration–Marketing (with or without work experience)
George Brown College
Key Information
Campus location
Toronto, Canada
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
CAD 17,418 / per year *
Application deadline
Request info
Earliest start date
Request info
* for international students. All fees are subject to change, without notice
Introduction
The advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown is more than textbooks and lectures. Our learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.
What differentiates the three-year advanced diploma from the two-year diploma is the additional opportunities for more advanced hands-on learning as well as digital marketing courses, international marketing courses, marketing research courses, and marketing strategy courses. You can also expand your horizons with additional business electives.
This learning experience will enable you to:
- Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
- Conduct primary and secondary market research to provide the information needed to make marketing decisions.
- Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
- Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
- Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
- Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies.
Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building as well as the analytical skills required by marketers today.
George Brown College actively works with industry partners in order to:
- align the curriculum to industry needs
- provide students with hands-on learning through class projects
- offer students field education opportunities
- offer students the opportunity to make industry contacts and build their network
Participation in extracurricular activities allows students to build on their knowledge and skills while networking. This is one of many ways that our School of Marketing helps students get a great return on all that they invest in their business education. Activities may include:
- Ontario Colleges Marketing Competition
- Vanier BDC Case Challenge
- Enactus George Brown
- speed mentoring event
- Great Canadian Sales Competition
- Ad Week
There is also an Advanced Diploma in Business Administration–Marketing (with work experience) option available.
Your Field Education Options
Work Experience (Co-op and Internship)
The Advanced Diploma in Business Administration-Marketing (with work experience) option requires the successful completion of two semesters of work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students then apply for these opportunities and go through a competitive interview process. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resumé.
In addition to on-the-job work experience, George Brown College endeavors to provide field education opportunities with real-world challenges and clients.
Admissions
Scholarships and Funding
Scholarships for international students at George Brown College are generally in-program awards based on students’ academic performance (and other criteria) at George Brown College after the beginning of the academic program.
Curriculum
Required Courses
In order to graduate, you need to complete 38 courses: 29 Mandatory courses, 5 Business Electives, 3 General Education Electives, and 1 Mandatory General Elective.
For the Business Administration-Marketing (with work experience) option, you need to complete 38 courses: 29 mandatory courses, 5 Business Electives, 1 Mandatory General Elective, and 3 General Education Electives. For the B158 program, you need to take an additional course, the Work Experience Prep Course (BUS 1000) in semester 3, and complete 2 work experience (co-op or internship) terms.
Depending on the results of your placement tests, you may be required to take COMM1000 Introduction to College Communication before progressing to COMM 1007. Similarly, you may be required to take MATH1027 (Business Math with Remediation) before progressing to MATH 1008. COMM1000 and MATH 1027 do not count toward the 38 courses required for graduation, and you will be charged for these extra courses. Please speak to the business office staff if you need any assistance.
General Education Courses (semesters 2,3, and 4): You must complete 4 General Education courses. One mandatory (“Successful Social Relations” – GHUM 1087) and 3 chosen from at least 2 of the following categories: Social Sciences (GSSC), Arts and Humanities (GHUM), or Science and Technology (GSCI).
You are required to make up any failed or dropped courses before you are eligible to graduate. You can make up these courses during the day, and some are offered in the evening through Continuing Education. Please check with the business office staff to ensure that the Continuing Education courses are equivalent to what is taught in the full-time program. Please note that some courses may not be offered every semester. Our staff can assist you with any special timetable requirements you may have.
Semester 1 | Semester 2 |
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Semester 3 | Semester 4 |
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Semester 5 | Semester 6 |
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*This course is mandatory only for students taking the Work Experience Option
Electives
Below are Business Elective courses for Business Administration-Marketing.
- ACCT 2031 Managerial Accounting
- CMMK 1114 Business Research & Report Writing
- CMMK 1120 PR and Corporate Communications
- CMMK 1127 The Business Media in Canada
- CMMK 1156 Talking Business
- MARK 3007 Services Marketing
- MARK 3016 Not for Profit Sector Marketing
- MARK 3029 Case-Based Approach to Marketing Strategies
- MARK 3031 Sustainable Marketing
- MARK 2053 Negotiation Skills
- MARK 2028 Marketing Financial Services
- MARK 2061 Applied Marketing Research
- MARK 3018 Marketing on the Web
- MARK 3032 Advanced Selling Skills
- BUS 1044 Business Law
- BUS 1067 Field Education
- MGMT 1034 Retail Marketing
- MGMT 2032 Advanced Project Management Tools
- MGMT 3013 Shopper Research
- MGMT 2037 Retail Management
Program Outcome
The graduate demonstrates the ability to:
- Develop a marketing plan that will meet the needs or goals of a business or organization.
- Develop an integrated marketing communication plan for marketing of a product, concept, good or service based on an identified market need or target.
- Determine strategies for the development of new and/or modified marketing concepts, products, goods and/or services that respond to evolving market needs.
- Determine strategies for the efficient and effective placement/distribution of a product, good and/or service that respond to an evolving market.
- Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI) and business goals of an organization.
- Analyze the viability of a concept, product, good and/or service in local, national or global markets.
- Conduct market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors and others to maintain and grow working relationships
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
- Apply the principles of business ethics and corporate social responsibility to business decisions.
Career Opportunities
Your Career
Graduates from the three-year Business Administration–Marketing program is prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, telecommunication and media, digital marketing, retailers, banks and other financial institutions, government, not-for-profit, and small businesses. Graduates from the program have found employment as:
- account manager
- digital marketing coordinator
- brand coordinator
- digital brand ambassador
- sales associate
- customer service representative
- financial service representative