Graduate Certificate In Advertising – Media Management
Centennial College
Key Information
Select location
Campus location
Online Canada
Languages
English
Study format
On-Campus
Duration
3 semesters
Pace
Full time
Tuition fees
CAD 16,539 *
Application deadline
Request info
Earliest start date
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* for 2 semesters for international students / fees include incidental fees and health insurance for the first year of study
Introduction
- Program Code: 6403
- School: School of Communications, Media, Arts, and Design
- Credential: Ontario College Graduate Certificate
- Program Type: Graduate Certificate program
- Program Length: 1 years/ 3 semesters
- Location: Story Arts Centre
Centennial College's Advertising Media Management program will prepare you for a career in media planning and buying within the advertising and communications industry.
Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.
In this graduate certificate program, you'll:
- Develop expertise in reaching target audiences with creative messages;
- Build your business and negotiation skills on behalf of advertising clients to achieve strategic results;
- Expand your knowledge of emerging media;
- Master industry-specific syndicated research databases and software;
- Complement your in-class education with a 14-week industry field placement.
Admissions
Curriculum
Program Outline
Semester 1 | Semester 2 |
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Semester 3 | |
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Program Outcome
Program Vocational Learning Outcomes
Program Vocational Learning Outcomes describe what graduates of the program have demonstrated they can do with the knowledge and skills they have achieved during their studies. The outcomes are closely tied to the needs of the workplace. Through assessment (e.g., assignments and tests), students verify their ability to reliably perform these outcomes before graduating.
- Resolve specific advertising and marketing communications challenges.
- Develop, persuasively present and defend a professionally produced advertising and marketing communications media plan based on research evidence.
- Manage the execution of an advertising and marketing communications media plan from conception to completion.
- Evaluate the effectiveness of an advertising and marketing communications initiative.
- Identify and adhere to advertising and marketing communications standards and practices in accordance with relevant Canadian legislation and established business practices.
- Complete all work in a professional, ethical and timely manner.
- Analyze historical and current issues and emerging trends affecting advertising and marketing communications.
Career Opportunities
Companies Offering Jobs
The Advertising - Media Management program has one of the highest graduate employment rates in the entire college. Among the companies that have hired Centennial graduates are:
- PHD Canada
- Mindshare
- Media Edge
- MacLaren McCann
- OMD
- Media Contacts
- MPG
- Starcom
- Mediacom
- Publicis
- UM
Program Highlights
- You'll receive realistic, hands-on learning and partake in a 14-week field placement during which you'll gain practical industry experience.
- Comprehensive digital media training will be covered in just two semesters.
- The Advertising - Media Management program will enhance career-ready skills in media management, research, analysis, planning, estimating and buying.
- High-level industry professionals, who help you to connect with the industry, will teach and mentor you.
- Tilt, a student-run communications agency, will provide real advertising experience while you're in school.
- The Interactive Advertising Bureau recognizes Centennial College as offering the largest breadth of interactive/mobile curriculum.
Career Outlook
- Digital strategist
- Social media planner
- Connection planner
- Account planner
- Broadcast buyer
- Media sales executive
- Research analyst
- Business development coordinator
- Analyst
Education Pathways
Graduates of this Advertising - Media Management Graduate Certificate program have the opportunity to apply their credits toward further study with our partner institutions. Listed below are the degrees from partnering institutions that are available for this program.
Please note that each partner pathway has a specific minimum grade requirement in order to qualify for transfer credits, which are assessed by the receiving partner institution.
Student Testimonials
English Language Requirements
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