Course in Business Marketing

Institute for Business and Public Administration, Bucharest (ASEBUSS)

Program Description

Course in Business Marketing

Institute for Business and Public Administration, Bucharest (ASEBUSS)

A 3-day module covering the latest approaches in business to business marketing for all the companies who intend to serve the needs of organizations and are focused on the complex market represented by commercial enterprises, institutions etc.


It is designed for general managers, sales or marketing managers, product managers, with several years of managerial experience.

TOPICS COVERED

  • Organizational buyer behavior
  • Relationship marketing strategies for business markets
  • Assessing market opportunities
  • Business marketing strategies
  • Products and services for business markets
  • Business marketing channels and logistics
  • Pricing strategies for business markets
  • Business-marketing communication
  • Role of personal selling
  • Evaluating business marketing strategy and performance.
  • Use of the Balance scorecard


Last updated January 26, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
Part time
Price
Price
Information
Deadline
Locations
Romania - Bucharest, Bucharest
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
Romania - Bucharest, Bucharest
Application deadline Request Info
End date Request Info