Consumer Marketing Strategy

Kellogg School of Management at Northwestern University

Program Description

Consumer Marketing Strategy

Kellogg School of Management at Northwestern University

Presents an integrated approach to marketing strategy and decision making for consumer products and services.You will learn to evaluate marketing opportunities more effectively, examine appropriate uses of marketing research, and to analyze, appraise, and design coherent marketing strategies.

Gain insight into consumers' consumption habits and goals to create a well-defined marketing strategy for competitive advantage. Senior members of the Kellogg School of Management's world-renowned marketing faculty, in conjunction with leading marketing experts, lead this intensive and interactive seminar which blends cutting-edge theory with sound marketing practice to provide winning strategies and tactics.

Through discussions, case studies, and exercises you will develop a well-defined marketing strategy for identifying attractive targets and effectively positioning products and services to these targets-and translate your strategy into appropriate tactics for branding, service delivery, communications, pricing, and channels.



Who Should Attend

This program is beneficial for product managers, middle- to upper-level marketing managers responsible for consumer products and services, individuals who have recently assumed marketing responsibilities, and those who wish to develop a marketing mentality so that they can work more effectively with marketing people.

Many companies find it especially helpful to sponsor a team of participants to the program. Attending as a team produces a shared vocabulary and learning experience that encourages the application of new concepts and ideas to company issues. Special study groups, pricing and other arrangements are available to companies sponsoring teams of at least four participants.


Key Benefits


During this course, you will:

  • Assess opportunities in the marketplace
  • Analyze competitive strategies
  • Develop a product/service positioning and marketing strategy that
    capitalizes on the most attractive opportunities
  • Learn to build and leverage brand equity to your advantage
  • Translate marketing strategy into sound marketing tactics
  • Receive a comprehensive reference manual of program materials which will serve as a valuable resource for you in the future
This school offers programs in:
  • English


Last updated January 18, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
Price
Price
8,850 USD
Information
Deadline
Locations
USA - Evanston, Illinois
Start date : Sept. 2019
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USA - Midland, Michigan
Start date : Sept. 2019
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Dates
Sept. 2019
USA - Evanston, Illinois
Application deadline Request Info
End date Request Info
USA - Midland, Michigan
Application deadline Request Info
End date Request Info