Competitive Strategy

Kellogg School of Management at Northwestern University

Program Description

Competitive Strategy

Kellogg School of Management at Northwestern University

How do firms create and capture value in competitive and rapidly evolving environments? During this program, you will learn how to apply economic principles for long-run strategic success and quantitative tools for evaluating choices. You will learn how to analyze industries: What leads some industries to be more profitable than others? What leads entry opportunities to emerge and shake-outs to occur? How can you cope with rivals whose pricing and capacity choices destabilize your markets?

You will also learn how to perform an internal resource-based assessment to identify your organization's competitive strengths and determine how best to exploit these strengths given your organization's competitive environment.

Blending the latest strategic thinking and practice with case discussions drawn from domestic and international settings, the program is an advanced treatment of the fundamentals behind most successful competitive strategies.

Format

Senior members of the Kellogg School of Management's world-renowned faculty teach this program along with other leading experts. Interactive learning is emphasized in class discussions as well as in evening small-group activities that employ simulation exercises and real-world case studies of strategic alliances.

Program Content

  • The promises and pitfalls of alliances: evaluating risks and returns
  • Avoiding alliance failure factors: the keys to increasing the probability of successful alliances
  • The challenge of cooperation when coordinating large numbers of partners
  • Make, buy, or ally: when to use alliances as a business development vehicle
  • How to protect your company’s interests in alliances strategically and contractually

Key Benefits


During this course, you will:

  • Analyze when to make, buy, or ally
  • Create and manage value-adding alliances
  • Avoid common pitfalls in alliance failures
  • Negotiate before, during, and after alliance agreements have been signed
  • Anticipate critical legal, financial, and operational issues in alliances
  • Manage complex, multiple alliance situations within organizations

This school offers programs in:
  • English


Last updated January 29, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
Part time
Price
Price
5,500 USD
Information
Deadline
Locations
USA - Evanston, Illinois
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
USA - Midland, Michigan
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
USA - Evanston, Illinois
Application deadline Request Info
End date Request Info
USA - Midland, Michigan
Application deadline Request Info
End date Request Info